DefendDomain compared to Allure Security
Allure Security runs an analyst-operated service that detects and removes impersonation across several channels on your behalf.
We call you within one working day. Or book a 30-minute demo: enough for us to give you a clear annual price for your domains.
Allure Security at a glance
Allure Security sells analyst-operated detection and takedown, where people do work that most Digital Risk Protection (DRP) platforms hand to the customer.
DefendDomain is a platform you can run yourself or hand to us, covering lookalike domains and copies of your site in more depth, and fewer channels overall.
- Allure Security is built around
- Analyst-operated detection and takedown
- Typically sold to
- Mid-market to enterprise
- Typical annual cost
- Quote only, no public pricing
Choose Allure Security if
- You want analysts owning the queue and you have no intention of looking at a console. Their published material says as much, positioning the service as an alternative to running a platform yourself.
- Social, mobile app and paid ad abuse are in scope alongside domains.
- Executive protection or dark web monitoring is part of what you are buying.
- An outsourced operating model is a firm requirement rather than a preference.
Choose DefendDomain if
- You want the choice between running it yourself (Pro) and handing it to our analysts (Enterprise), on the same detection.
- Your team wants direct access to the evidence, the scoring and the alerting configuration.
- Lookalike domains and copies of your site are where your risk sits, and the other channels are not on your register.
- You need to know when a lookalike with nothing hosted on it is set up to send email.
What Allure Security does well, and who should buy them
Taken from what Allure Security publishes about its own product. If this is the shape of your problem, they are a reasonable buy and we will say so.
An operations team doing the work
Their model puts analysts between you and the threat queue, validating and executing. For a team with no capacity to triage alerts, that is the difference between a tool that helps and a tool that sits unread.
Coverage beyond domains
Their published coverage runs across social platforms, mobile apps, paid ads and the dark web. If those surfaces are in scope for you, that breadth is real.
Execution as the promise
They lead publicly on eliminating threats rather than reporting them, which is the right thing to sell if your buyer has been burned by an alert firehose before.
Where DefendDomain goes deeper
We work on one problem: web addresses made to look like yours, and copies of your website. We find them, tell you which can send email or show a copy of your site, and get them taken down when they are used against you.
Run it yourself or hand it to us
On Pro, your team has the console, the evidence and the alert settings, and approves each takedown with one click. On Enterprise, our analysts check every alert and run the takedowns for you. The detection behind both is the same, so moving from one to the other changes who does the work, not what is watched.
Two checks that find copies of your site
The optional website marker reports when a copy of a marked page loads somewhere you do not control, and we search the web for distinctive phrases from your site. Both find copies that an external scanner would have to come across by chance.
Transparent scoring you can audit
Every alert shows the signals behind its score and how much each added: shared infrastructure with known attacks, how close the name is to yours, its email set-up, how recently it was registered, and how similar its website is to yours.
The same questions, answered for both of us
What the product is built around
DefendDomain
Finding web addresses made to look like yours and getting them taken down: lookalike domains, new certificates, copies of your website and of your wording, plus a daily check of your own domains
Allure Security
Analyst-operated detection and takedown across web, social, mobile apps, paid ads and dark web
Lookalike domains that never host a website
DefendDomain
We check the email set-up (MX, SPF, DKIM and DMARC records) of every registered lookalike. When one is set up to send email, we flag it, even if it has no website
Allure Security
Detection of staging infrastructure before victim impact is publicly described. Checking a lookalike's email set-up (MX, SPF, DKIM and DMARC records) and flagging when it can send email is not listed in their public material as of September 2026
When someone copies your website
DefendDomain
The optional website marker (a small script or a 1×1 image on the pages you choose) reports when a copy of a page loads somewhere else, and we search the web for distinctive phrases from your site
Allure Security
Detection of impersonating sites is published. A website marker on your pages, and web searches for your wording, are not listed in their public material as of September 2026
Takedowns
DefendDomain
Unlimited on Pro and Enterprise. One click sends the evidence to up to 12 places at once, with automatic follow-ups to the host, registrar and registry
Allure Security
Managed takedown is the centre of the offering, run by their analysts. Volume terms are not published, so check your quote
Your own domains
DefendDomain
A daily check of your own domains (email security, DNS and takeover risk, certificates, website settings, exposed files), graded A to F, with a fix for each finding
Allure Security
Not part of the published offering. Coverage points outward at impersonation, not inward at your own configuration
How you buy it
DefendDomain
Pro: an annual plan priced by the number of domains you protect, where you approve each takedown. Enterprise: priced to your needs, with our analysts running the takedowns
Allure Security
Managed service, quote-led. No public price list
Comparison based on Allure Security's own public product material as of September 2026. Vendors change their products, so check anything that matters to you against their current documentation and your own quote. Allure Security is a trademark of its owner. DefendDomain is not affiliated with, endorsed by or sponsored by Allure Security.
The facts your vendor review will ask for
About DefendDomain only. Check the same points with any vendor on your shortlist.
- What we check
- Around 500 lookalikes of each of your domains across 240+ domain endings, re-checked every hour. 100+ public certificate logs, watched as entries appear. Copies of your website and of your wording. Your own domains, checked daily and graded A to F.
- Where a takedown goes
- One click sends the evidence to up to 12 places at once: the registrar, the host, the email provider the domain sends through, an abuse-report network, blocklists and threat feeds, browser warning lists and search engines. Not every place applies to every attack: a domain with no website has nothing for a search engine to remove.
- Follow-up
- Automatic. We chase the host and registrar again at 48 and 96 hours, go to the registry at 120 and 168 hours, and tell you if nothing has moved after 30 days. Most takedowns take between 2 and 96 hours.
- Who approves a takedown
- On Pro, someone on your side confirms it is a live attack and approves it with one click. On Enterprise, our analysts check every alert and run the takedowns. Takedowns are unlimited on both.
- Alerts
- Email, Slack, Microsoft Teams, SMS, webhook, Splunk, Microsoft Sentinel and Wazuh.
- Security and data
- ISO 27001 certified (certificate 535732026) and Cyber Essentials certified. UK GDPR and EU GDPR. Our main database is hosted in London (AWS eu-west-2).
- Which plan suits whom
- Pro suits companies that approve takedowns themselves. Enterprise covers unlimited domains and brands, run by our analysts.
- Price and contract
- Pro is an annual plan with 5 domains included, priced by the number of domains you protect. Enterprise is priced to your needs. Both are annual: a 12-month minimum, renewing each year unless you give 30 days' notice. We do not publish the Pro price yet.
We call you within one working day to talk it through.
ISO 27001 certified · Cyber Essentials certified · Winner, teiss Cyber Security Start-up of the Year 2026
What each of us costs
Most vendors in this category do not publish a price list. This is how each of us charges.
What moving actually involves
There is no software to install and no data to move. Lookalike monitoring, certificate watching and the daily check of your own domains need only your domain names. The website marker is optional: a small script or a 1×1 image on the pages you choose.
Step 1
Count your own hours first
If nobody in your organisation owns impersonation, an analyst-operated service is genuinely valuable and we would say so. If you have a security team that wants the detections in Slack and the evidence pack ready to file, you are paying for hours you do not need.
Step 2
Ask for the raw detections, not the summary
Whatever you buy, make sure you can see everything that was found and not only what somebody decided to escalate. Every detection goes to you, by email, Slack, Microsoft Teams, SMS, webhook, Splunk, Microsoft Sentinel or Wazuh.
Step 3
Agree who watches the queue from day one
The handover that matters is human rather than technical: who reads the detections each morning, and who decides what gets taken down. Settle that before you start, whichever of us you choose, because a managed queue nobody reads is the same as no queue at all.
Questions buyers ask us about Allure Security
We want an Allure Security alternative that our own team can run. Does that exist?
Yes. On DefendDomain Pro your own team reads the alerts and approves each takedown with one click; we send the reports and follow them up automatically. Alerts go to email, Slack, Microsoft Teams, SMS, webhook, Splunk, Microsoft Sentinel or Wazuh, and each one comes with the evidence your team needs. Takedowns are unlimited. If you later want our analysts to run it, that is Enterprise.
Does a managed service detect more than a self-service platform?
Not inherently. What analysts change is who triages and who chases, not what the detection engine sees. Our detection runs the same either way, and if you want the checking and the takedowns done for you, that is Enterprise, on the same detection.
How do we know an alert is worth acting on?
Every alert shows its working: the signals behind its score and how much each added, such as shared infrastructure with known attacks, how close the name is to yours, its email set-up, how recently it was registered, and how similar its website is to yours. If there are signs a domain is yours, for example it redirects to your own site, the alert says so and you can confirm it in one step. That never quietly lowers the score.
What if we start self-managed and change our minds?
Then you move from Pro to Enterprise and our analysts take it over. The detection is the same, so there is nothing to migrate.
Comparing more than one vendor
Most shortlists have three names on them. The same comparison is here for the others, or start from the full comparison hub.
Free scan. No account, no card details.
Settle it on your own domain
The clearest way to compare two detection products is to point both at the same domain. Start with ours: the free scan checks 150+ lookalikes of your domain in a couple of minutes and emails you what it found.
- Typos, other endings and added words, such as yourcompany-invoices.com
- Which ones are registered, and which are set up to send email as you
- The report in your inbox, usually in a couple of minutes. No account, no card details, no sales call.
